Club Managers Association Australia

Industry Support - Professional
Development - Peer Networking

Phone: 02 9746 4199 CMAA Care: 1300 464 262 Email:
Club Management Development Australia

Organising & Promoting Profitable Functions

Great for people new to the role or wanting to update!
Powerful one day workshop showing dozens of proven effective methods to improve your functions.

Download Course Brochure


CMAA Members $418.00
Public $528.00


  Location Dates Notes

  Organising & Promoting Profitable Functions   
Organising & Promoting Profitable Functions (Great for people new to the role!)

Who is it for? Function and catering managers, sales staff and co-ordinators. If you’re new to the job or want an update, this workshop is for you!

There are many things you can do to manage functions more efficiently and achieve better results.

This powerful one-day Workshop will show you dozens of proven, effective methods to improve the way you organise and promote corporate functions, weddings, parties, sporting events and group bookings – large and small. In most areas, clubs have the largest and best facilities, but they are often under-utilised and hired out for bargain prices.

Topics covered in the workshop will include:

• Latest trends in the function and events market – keep up or be left behind
• Designing profitable function menus and beverage packages
• Competing with other function venues – essential equipment, facilities and services
• Marketing your venue and promoting functions – websites, brochures and social media
• Understanding and profiting from the wedding market and corporate events
• Managing the sales process from first inquiry to final feedback
• Using modern web services, email and software more effectively
• Handling price negotiations when everyone wants to ‘do a deal’
• Selling ‘additionals’ and extras to increase the total spend
• Modern job descriptions for sales staff and function co-ordinators
• Creating function spaces even when you don’t have the ideal facilities
• Training and managing function staff – the special skills and knowledge required
• Risk management and safety issues – what every venue should know

Please note that a 1.7% credit card fee applies to online credit card payments. A $30 administration fee will be added should you wish to pay on invoice rather than Credit Card on line payment.