Club Managers Association Australia

Industry Support - Professional
Development - Peer Networking

Phone: 02 9746 4199 CMAA Care: 1300 464 262 Email:
Club Management Development Australia

Club Managers Leadership and Management Program ONLINE COURSE



The program and its modules are designed to provide existing or prospective club managers, with the tools to successfully lead a team of club employees who are highly effective in their performance and output. Skills gained from this Leadership and Management program will empower the participant to work as a valued member of your club and as an efficient organisational manager.


Module Descriptions 

Program/Module Delivery

The program modules are delivered via an interactive, online platform providing the flexibility to study and learn at times that suits participants commitments and at a pace that suits their lifestyle. Learning material is comprised of readings, links, videos, activities and assessments in a comprehensive learning experience.



Personal and Professional Development

Your organisational skills at work and in life in general, are the cornerstones of success. At the centre of these skills is the ability to establish goals and prioritise the tasks to achieve your goals. By establishing strong work routines, you will promote your value and have a significant impact on the work culture and patterns of behaviour of others in the work environment.

This module will provide you with the knowledge to create systems and organise information that you will use to be effective and efficient in your work and personal life.

In addition, you will recognise the importance of continuing to develop these skills and enhance your professional reputation and standing.

Organisational Customer Service

Customers are the lifeblood of clubs and your ability to develop strategies that ensure services are delivered to members to a standard that exemplifies quality and promotes the excellence of your club is paramount.

This module will help you acknowledge the different types of customers, the range of their needs and the ways you can manage your club’s organisational systems and member engagement techniques that gain the respect and advocacy of your members.

It also recognises the importance of your club’s front of house personnel’s ability to exercise considerable discretion and judgement and use a range of problem-solving techniques and decision-making strategies.

Operational Plans

Operational Plans are where the ‘rubber hits the road’, where the ideas and concepts that establish the desired outcomes for your club are broken down into actionable items.

The program recognises that Operational Plans feed off the Strategic Plan of a club and your ability to develop, implement and monitor systems and processes that facilitate operational success will be fundamental to your club’s long-term growth.

You will embrace the concepts of working with others in the provision of efficient and effective workplace practices.

Critical Thinking

Critical thinking is the ability to think clearly and rationally - to constantly ask whether your view of a situation or events is accurate and whether the conclusions you arrive at are logical. These skills are an important part of club management roles especially for those responsible for leading teams and developing and coaching others.

This module also encompasses creative thinking - the ability to look at things differently. It involves finding new ways of solving problems.

Developing critical and creative thinking skills in yourself and others within a club workplace context is vital.

Budgets and Financial Plans

Finances impact virtually everything a club does, and as such, it's probably the most important thing you, as a club manager, must address.

This module will take you through the processes involved in undertaking financial management within a club. It includes planning, implementing approaches, supporting team members, monitoring and controlling finances and reviewing and evaluating the effectiveness of financial management processes.

A key component of the module is ensuring that financial resources are used effectively and managed in line with the financial objectives of the club.

Emotional Intelligence

Emotional intelligence (or sometimes EQ, for emotional quotient), a concept only fully developed in the mid-1990s, has come to be recognised as a crucial aspect of building and maintaining interpersonal relationships in both work and social environments.

The module demonstrates that people with higher emotional intelligence find it easier to form and maintain interpersonal relationships and to ‘fit in’ to group situations. They are also better at understanding their psychological state, which can include managing stress effectively and being happy, energised and productive in a club environment.

Importantly, it will help you to identify the impact of your emotions on others in the workplace, recognise and appreciate the emotional strengths and weaknesses of others, promote the development of emotional intelligence in others and utilise emotional intelligence to maximise team and club outcomes.

Communicate with Influence

Communication has always played a fundamental role in clubs and most human activities. Communication has many facets - it can be used to inform, instruct, persuade, exert influence, change behaviour, interact and build rapport and affinity. It includes both interpersonal and group communication and can be ‘in person’ or technology-based.

This module explores influential communication that provides you with the skills and knowledge to negotiate persuasively, lead and participate in discussions or formal meetings and compellingly present your ideas and opinions.

Your enhanced communication clarity and techniques will serve you and your club, well.

Workplace Relationships

How effectively you build and maintain relationships largely determines the success you will experience in your personal and professional life.

Interpersonal relationships and how you manage them will assist you in growing and developing as an individual. It also has a direct influence on club operations where integration of teams and groups is essential.

The module will help you develop processes and procedures to support workplace relationships and build professional networks while taking into account your club’s values, goals and diversity.

Team Effectiveness

Managing in today’s streamlined, informal, team-based clubs is different from managing in the conformist, hierarchical ways of the past. Managers need to lead teams whose members work together, rather than as individual/independent performers, to achieve challenging goals.

This module focuses on your ability to nurture high-performing teams and empower them to work effectively with reduced management input and supervision.

The aim is to achieve synergy – where the ability of the whole is more than the sum of the individual parts.

Recruitment Selection and Onboarding


Employees are a club’s nucleus - they determine the culture and the quality of services, which ultimately influences the profitability and success of the club.

Hiring the ‘right employee’ can be the difference between an asset and a liability to a club, so the objective of this module is to prepare you in the best possible way to secure and establish that asset.

The module will take you through all phases of the recruitment, selection and onboarding processes, taking into account your awareness of your club’s organisational policies and procedures as well as legislative requirements.

People Performance

Managing people or employees is the most important job that you will do as a club manager. You will need to understand and guide employees, so they are motivated, inspired, continually developing and attaining goals.

In this module, you will learn to be an effective manager by bringing out the best in people and making a serious difference to the work-life of employees and your club.

People Management is more than just providing clear expectations. It calls on you to coach, provide feedback, structure processes to produce outcomes and make the communication of information clear and result-based.

Continuous Improvement

Making continuous improvements in your club so that your team can perform better is one of the most important things you can do. This continuous improvement approach for ever-improving quality and efficiency is the opposite of “if it ain’t broke, don’t fix it” – an approach of maintaining the status quo which spells trouble!

This module develops the skills and knowledge required to lead and manage continuous improvement systems and processes. There is particular emphasis on the analysis of information to adjust performance strategies and manage opportunities for further improvement.

Continuous improvement is the responsibility of every individual in the club. If one area fails to implement these practices, it can impact the entire club.


Full Program ($6,000 + GST)

By investing in the full program participants will: -

  • Receive access to all twelve modules
  • Be provided with dedicated trainer and assessor support
  • Have free access to all webinars associated with the program
  • Be issued with a BSB50420 Diploma of Leadership and Management qualification (contingent on satisfactory completion of all assessment requirements) at no cost.

NB Payment Plans options of either six (6) monthly payments of $1,000 +GST or twelve (12) monthly payments of $550 +GST are available

Modularised Training ($500 + GST per module)

For clubs that want to tailor leadership and management training for a selected team member, a “build your own” option is available. The tailored training option provides: 

  • Access to selected modules (choose as many as you like)
  • Dedicated trainer support
  • Free access to webinars associated with selected modules
  • Issuance of Statements of Attainment for completed modules (contingent on satisfactory completion of all assessment requirements) for only $50 + GST

Corporate Rates

For clubs that want to put a group of selected team members through the program, the following discounts apply.

Participant Numbers

Discount %

3 – 5


6 – 9


10 – 14


15 – 19