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In Person
Course

AI FOR CLUB BUSINESS

1-Day Face-to-Face Workshop
Liverpool Catholic Club
AI is no longer something “coming soon.” It’s already influencing how organisations operate — and clubs are no exception.
The real question is:
How can clubs use AI responsibly, practically, and in ways that genuinely save time and unlock new possibilities?
This highly interactive, hands-on workshop is designed specifically for club environments — regional or metropolitan, large or small — and built for busy managers who wear multiple hats.
What You’ll Experience
This is not a single-tool session.
Throughout the day, you will be introduced to a range of AI tools and applications to spark ideas, expand thinking, and light up imagination about what’s possible in your club.
You’ll see:
• Generative AI tools for writing and communication
• AI tools that simplify reporting and financial information
• Tools that support marketing, member engagement, and content creation
• Practical productivity tools already available within Microsoft
• A look at what’s coming next in AI for business
The goal is not to overwhelm — it’s to inspire innovation while staying grounded in practical club realities.
What You’ll Gain
By the end of the day, you will:
• Understand what AI really is (without jargon)
• Use AI tools for real club tasks — policies, finance summaries, recruitment, marketing, and member communications
• Learn how AI can reduce admin time and free you up for higher-value leadership work
• Explore new ways AI could support club sustainability and member experience
• Leave with a practical AI starter toolkit and clear next steps
No technical background required.
Practical. Responsible. Club-Focused.
You’ll:
• Work on real scenarios from club operations
• Solve everyday challenges using AI tools
• Try tools yourself in a supportive environment
• Learn how to use AI responsibly in a club setting
This workshop balances innovation and imagination with practical governance and common sense.
Designed for Real Club Pressures
Clubs today face:
• Increasing compliance and reporting requirements
• Growing expectations from members
• Limited time and stretched leadership teams
When used responsibly, AI can help reduce repetitive workload, improve quality and consistency, and free up time for what matters most — your members, your people, and your strategy.

Course Overview

In Person
Duration
1-Day
8:30 AM to 4:30 PM
Suitable For
Club Managers Operations Leaders Emerging Leaders Anyone responsible for communication, reporting, HR, compliance, or planning
Cost
Members: $825
Non Member: $1045

ACCM Points

CMAA Members and Affiliates attending will earn:
12 ACCM POINTS

Why do your
training with
the CMDA?

  • Discounts for members
  • Club specific courses
  • Training for all levels of club staff
  • Trainers are experienced hospitality managers
  • Training courses are both in person or online
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